My buddy is a Top 40 DJ in Little Rock, Arkansas. He goes by the radio name "Jason Cage," and he does a lot of pranks and creative provoking of people (posing sexist questions, subtly making fun of rednecks, etc). He was also the man behind such popular yesteryear online concepts like the "Feed Lindsay" petition, and other encore "Verb Celeb" witticisms.
The other day he posed the following to me on IM:
Magicnmind2: I need a slogan
Magicnmind2: for my name
Magicnmind2: for the logo of my new blog on my website
Magicnmind2: Jason Cage then something under it
courtjester5000: yeah…
Magicnmind2: Jason Cage, hot fresh and ready
Magicnmind2: but like
Magicnmind2: less gay
courtjester5000: hmm
Magicnmind2: Its a radio show, but I dont want it too radioey. I wanna push the site on its own as well
I like brainstorming witty captions and slogans, but I found this to be a particular challenge because it had to be, well, I don't want to say "dumbed down," but how bout "appealing to a wide audience at a PG, Jeff Foxworthy level." And believe me, after you've traded enough inside jokes with people like Paul Frank, sometimes it's hard to get back to that mainstream level.
Nevertheless, we started throwing stuff around, and it turned into a full-on slogan-off.
I've condensed our convo into the order of ideas tossed out, up until the eventual winning pick after 30 minutes. It felt sort of like Plinko, where ideas would go in one direction, and you were sure the stupid thing was gonna fall on a particular winning slot, then suddenly it would change direction completely and end up on the other side of the board.
Let's see where the buck stops…
Me: jason cage, cotton candy for your ear
Me: jason cage, Got this on lockdown
Cage: Jason Cage, Super Trendy
Cage: Jason Cage, That dude's hung like a Cagesdale Horse
Cage: Jason Cage, Tripod
Me: jason cage, entirely too delicious
Me: jason cage, eargasm is an absolute term
Cage: Jason Cage, Baskin Robbins' 32nd flavor
Me: jason cage, aka the second coming
Cage: Jason Cage, Dozens of listeners and counting…
Me: jason cage, tense and enjoy
Cage: Jason Cage SENSE and enjoy
Cage: Tense and Repeat
Cage: Or Sense and Repeat
Me: jason cage, up in your business
Me: jason cage, turn me up or tune me out
Me: jason cage, ripped from day 1
Cage: Jason Cage, a less twitchy dane cook
Me: jason cage, you wanna piece of me
Cage: jason cage, you wanna piece of me, $2
Cage: Jason Cage, Hittin Switches and Clockin Bitches
Me: jason cage, runs your hood
Cage: Jason Cage, Feeding the Needy
Me: feeding the greedy
Cage: Feeding the Seedy
Me: jason cage, sleeps in a teepee
Cage: Jason Cage, Fanning the Flames
Cage: Jason Cage, Going green….with the runs
Cage: Jason Cage, Suck it up
Me: Jason Cage, This Might Get Ugly
Me: or, Jason Cage, This Won't be Pretty
Me: Jason Cage, Down for the Count
Cage: Jason Cage, Up for the Count
Me: Jason Cage, Mom Tested, Kid Recommended
Cage: Jason Cage, Just say Uncle
Cage: Jason Cage, Bring a Poncho
Me: Jason Cage, Which Way is Off?
Me: Jason Cage, Ya'll Ready for This?
Cage: Jason Cage, 4 more years
Me: Jason Cage, Your Girlfriend is on My Buddy List
Cage: Jason Cage, Holy crap he's a got a point
Cage: Jason Cage, You Need a Ride?
Me: Jason Cage, Step Aside Rookie
And just like that, a slogan was born. Only then do I come to realize he had already decided on a graphic to go with the whole header.
courtjester5000: Jason Cage, Step Aside Rookie
Magicnmind2: ohhhhhhh that could be good
Magicnmind2: the pic im using on the site in the same banner….got big avatar glasses on
Magicnmind2: hang on, check it
courtjester5000: k
Magicnmind2: and it looks like im pushing them out da wayyyyy
courtjester5000: dude, you should have showed me this image first!!
Magicnmind2: ha
courtjester5000: context, HELLO
Magicnmind2: That would have been too easy student
courtjester5000: tru, i like a challenge
Magicnmind2: Speaking of, hows that at home sex change operation coming along
courtjester5000: smooth as eggs
courtjester5000: i should be scissoring with my gf any day now
Magicnmind2: i do it now, I call it making hot dogs