#Winterishere.

#LetsguzzlegallonsofBaileysIrishCreambythefire #becauseitasteslikespikedchocolatemilk.

#Wherearewegoingwiththis?#

Our lives have been distilled to one symbol: #. #Yousseethe#hashtageverywhere.

I am all for intense focus and "keeping it simple, stupid," but this # has gone too #far.

#Itusedtobethatthe #symbolmeantsomething. It meant either pound and number depending on the application and context. Long story.

But times have changed. #Nowitshascometopassthatusingahashtagmeansnothing.

#Thinkboutit.

#Ifeverywordandeverysentenceandeveryemailandeverytextand #everyInstagramandeveryfacebookposthave #hashtagsymbolsinthem, #whyuseahashtagatall#?

#Whyisitcalledahashtag?

#Answers #sometwentysomethingSiliconValleyhotshotdude #wholikestosmokepothoughtofitanditcaughton.

#"Heyman," #hesaid. (not Heyman the name, Hey,Man the hippy talk)

"#Weshouldcallthisthingahashtag

Mark Zuckerberg with a hashtag on his tshirt 

#Hashispostandpottislegalineverystateman.

#ThepurposeofahashtagistosendwhatevercontentyouputinaTweet #forexample #toachannelwhereeveryonewhogoesto #hashtagcanreadthesameTweet. But if everything getshashtagged, all hashtags will go #everywhere and #nowhere.

Fair enough if that’s our #goal.

Sounds insane, but insanity gets a bad rap. Give it space.

But I don’t think this is our goal. People overuse hashtags because they don’t know how to use them. It has taken me a year to get the hang of it. But I am getting confused again because #everythingisgettinghashtagged.

LeBron James sends out Tweets with hashtags and I read them in Sports Center’s 6 o’clock news. He dunks basketballs.

I have an #idea. Instead of using the hashtag symbol, let’s start using the @ symbol. The @ symbol is a lonely PC board key. Hardly ever touched in high-tech history, it needs to get out and see the world. It wants, and needs, to be #hit on.

By going all @ symbol, there will be no need any more for you to send out invitations to your birthday party that have the predictable and overused #HeyhastaggerscometomycribonSaturdaywherewedohashtaggingallnightlong.

This year your invitation could be @Myhousewearegoingtohashtagthenightaway. No hashtaggers are invited. #Digthat.

Where is the world @? @ what fork in the road have we reached with the @ and # symbols?

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@ some point @ some time in the near future all of us need to figure out that #hashtags are not where it’s @.

The @ and # symbols should find another world to confuse.

Tweet about this and include #everybody @ planet Earth. You will get retweeted.

But don’t expect any Likes.

To do something you like, go to @ McDonalds and order #everything on the menu.

And tell the world to [email protected][email protected]

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