Chinese Online Advertising: Can You Say PSA?

Our new blogger and official poet Nick Gaudio has coughed up this old link from 2004 (who said blogs were supposed to be on the cutting edge of news) about gay penguins (you may be asked by Windows to install the Chinese language pack, which I wouldn't recommend unless you're willing to risk a Red Scare in your hard drive).

Perhaps either out of my difference of interest, or out of my extreme penguin homophobia, my eyes were immediately diverted to the right side of the page, where there was a prominent skyscraper ad for a 2004 Chinese Government Chart.

A WHAT??!?!

Yes, that's right, if you're like Nick and I who read old news articles, you too can own last year's Chinese calendar to complement your untimeliness! I then refreshed the page to see if maybe I'd be offered a chance to vote in the 2004 Chinese election, but unfortunately they're still Communist.

So I did what anyone else in my position would do: I dug up a 1990 news article to see if I could find an ad for a vintage 1990 Cabernet Sauvignon from the banks of the Yangtze River. To no avail. All I got was a bunch of rice paddy merlots.

But seriously, let's think about the future of online advertising in China for a minute. OH WAIT...everything's in the government's hands!

But hey, here's the good news, click over to any current article on China Daily (like this one showing that Chinese men still treat women according to ancient customs) and you'll see an ad for the 2005-2006 Chinese Government Calendar! From what I can tell, the only difference is, next year's is gonna be yellow instead of red.



Seconds on rice anyone?

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